SEO Specialist

We are looking for a SEO specialist ready to hit the ground running as part of our performance and analytics team. As our SEO Marketer, with a focus on Autovista24, you will build the website’s awareness and engagement through SEO methods and tactics. Our goal is to get automotive decision-makers, internationally, reading our content through on Autovista24 and our quick-read daily email.

Responsibilities:

-) Generate comprehensive SEO audits. Identify strategies, techniques, and tactics to increase awareness / site visitors
-) Create gap analytics reports, focussing on content, backlinks, and keywords to drive improvement
-) Plan and implement internal linking and backlink strategies
-) Create quick-win SEO strategies to improve keyword rankings and clickthrough rates
-) Pro-actively identify opportunities for organic search
-) Optimise metadata to maximise SEO and grow engagement improve clickthrough and conversion rates
-) Enhance search appearance, for example implementing structured data to achieve more rich results listings
-) Use a range of tools to audit, monitor, evaluate, report and address issues
-) Benchmark SEO performance against competitors
-) Set up reporting, establish benchmarks, targets, and SEO KPIs
-) Track, analyse and report on website’s traffic and engagement
-) Keep up to date with the latest news within the search industry

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