Head of Marketing

Part Time Head of Marketing. Business Consulting. London & Remote. 22 hours minimum, up to full time. up to £50K FTE*.

Our Client

Our client is one of the most successful Small and Medium Enterprise (SME) Business Consulting firms in the UK and work with SMEs across the UK helping them grow profitability, improve asset value, and team performance. They are looking for a Head of Marketing and Business Development with excellent strategic and tactical marketing skills to join their team to accelerate the ongoing growth of the business.
This is a great opportunity for you to be recognised and rewarded for your performance and progress within a strong business. As a business, our client pride themselves on their results-driven, high integrity culture. As a team, they expect the best from each other and give the best to their clients.

The Role

With a laser-like focus on demand generation, the role will have core KPIs including an opportunity pipeline, lead volume, MQLs, and SQLs. Working closely with the Directors, you’ll play a key role in:
• Generating marketing qualified leads (MQLs), transitioning them to sales development leads (SQLs) through creative use of content as well as paid and unpaid digital engagement
• Analysing marketing data and prospecting feedback (campaign results, conversion rates, traffic, channels etc.) to help improve lead quality and growth
• Building and optimising marketing funnels, including lead scoring, lead management and nurture campaigns to deliver a new pipeline
• Managing relationships with external agencies to support demand generation needs. This may include SEO/ PPC/ FB ads/ PR agencies
• Coordinating the creation of assets and collateral to develop relevant content to be used in lead nurture campaigns and to attract ‘top of funnel’ subscribers
• Testing and optimising marketing tactics for customer acquisition through all paid activities including paid ads
• Being the ‘go-to’ technical expert on content and email management for the team and clients
• Continually analyse and track campaign/ channel success. Implement metrics to demonstrate ROI against investments.

The Candidate

You're a competent marketing professional who is willing to make their mark in a fast-paced environment. You see yourself at the cutting edge of digital marketing knowledge with the capability of improving lead quality and metrics by multiple times in a business.
You will have
• Experience with B2B marketing with a focus on demand generation and integrated multi-channel marketing campaigns
• A proven track record of impacting the sales pipeline by delivering MQL through inbound, outbound, and nurture efforts in a commercially focused marketing role
• Experience managing multiple projects at the same time in a fast-paced environment
• Strong data analytical skills
• Strong working knowledge of marketing automation tools (e.g. Hubspot, Salesforce, AI-based marketing)
• Ability to think and act strategically, while playing a hands-on role in the development and execution of tools and tactics to support the business.
Our client is passionate about creating better realities through knowledge to strengthen the communities we live and work in. They have a strong culture of competence, non-negotiable integrity, commitment to delivering results and uncompromising care.

The Terms

The role is being offered on a part or full-time basis and our client is open to flexible pattern options for the right candidate. The position will be mainly based from home apart from requirements during events and business meetings. There will be an ongoing option to work flexibly from the office/ meeting rooms. A salary of up to £50K FTE (OTE, £60K FTE in first year) is available with negotiation for candidates who can demonstrate exceptional relevance / skills for the role.
This is an opportunity to contribute strategically to a growing enterprise working with SMEs.

*full time equivalent – actual salary will depend on hours worked.

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