Marketing Manager – Live Events

Welcome to COALITION PRESENTS

Coalition Presents represents and delivers world-class live talent and experiences – managing clients and our own branded music events.

Brands include…

Ministry of Sound Classical
Just Can’t Get Enough 80s
Pure Garage Reunion

Represented clients include…
Greg James
Sara Cox
Kristian Nairn

Employed opportunity, full-time position 40 hours a week, flexible working hours (events don’t fit with a 9-5, so expect some weekend work).

Salary: £30-40k depending on experience.

Primarily Home-based/remote position (part of a remote first team), but with an office in central London. UK travel to events and sites as required.

The role of Marketing Manager

As Coalition Presents is able to rebuild its events schedule, the time has come to recruit a MARKETING MANAGER to deliver both ticket sales-focused marketing strategy, building the profile of brands owned by the business, and elevate the company brand itself. This position is instrumental in helping Coalition Presents build its clients and portfolio of branded events to create outstanding live experiences for defined audiences.

This is a fantastic opportunity for an experienced, successful, focused, and creative Marketeer to take on a commercial challenge to help grow an exciting live event brand.

YOU ARE:

Someone with a background in Marketing, ideally in events, with proven experience in implementing projects, campaigns, and initiatives that have driven ticket (or other) sales.

Naturally skilled in picking up the style and tone of a brand and bringing its story to life through strategic content and promotional marketing (advertising, social media, story-telling, campaigns, and promotions).

Able to ‘get on and do’ as the core in-house marketing function, with a positive attitude and belief that anything is possible!

Familiar with Marketing tech – CRM/email automation system, website CMS, design, and project management tools.

Great at Project Management – keeping on top of deadlines, able to coordinate resources and team input where required. Juggling projects is a very necessary skill!

A ‘digital native’ – able to run organic and paid for campaigns on relevant social media to generate ticket sales.

Able to switch between brands quickly when putting campaigns together and reporting on each.

Can find time to focus on ‘company’ marketing alongside each event and brand.

Great at managing other team members – either in-house, agency, or freelance to create marketing assets and get campaigns done.
Report on everything, suggest improvements, and implement them.
You will love the style of entertainment the company represents and have knowledge of a broad selection of the roster.

You love detail, detail, detail!

You don’t have to have worked with an events company before, but it would be (very) helpful. Great commercially driven marketing experience and a get-it-done attitude will trump everything, however.

YOU WILL BE:

Working closely alongside our fast-paced, nonstop idea-generating CEO, you can translate ideas into commercial campaigns.

You LOVE live events, and want to be part of a team that’s bringing new and exciting brands to bigger and bigger audiences.

Picking up and getting things done from day one, you know this isn’t a 9-5 position. You’re happy to manage your own time and tasks but also work well with a team to get things done.
You’ll be given events that are already in the calendar to promote and will be ready to take on new events, talent and challenges.

There are social media accounts that need to be updated and managed for best results. The same goes for the website.

Excellent communication with the management team to achieve goals in line with the company’s revenue plan is vital. You will be expected to ask lots of questions and know what’s going on.

You’ll be working to clear project outcomes and you’ll measure what’s working (and what’s not) and help with ongoing decision-making for marketing actions.

You’ll be part of a growing business, with a clear goal to establish itself as its own brand. You’ll need to be adaptable enough to change your focus regularly, and versatile enough to roll with the changes.

You’ll also be self-assured, and resilient enough to confidently throw your opinions, ideas, and expertise in the ring.

You’ll be strong at implementing systems and setting up processes – aiming to establish clear marketing plans for each branded event.

Skills and Qualifications

– Excellent written and verbal communication skills, and copywriting
– Proven experience developing commercial marketing plans and campaigns
– Strong project management and collaboration skills
– Metrics-driven marketing mind with an eye for creativity
– Experience with marketing automation and CRM tools
– Well-versed with demonstrable results in social media campaigns – organic and paid.

Preferred Qualifications

– Experience in Events/Ticket Sales
– Ability to work independently and as part of a team
– Website management experience
– Established network of contacts (freelancers, press, photography etc)

Responsibilities

For Coalition Presents great marketing means giving more people the experience of a brilliant live event — building our brands to be bigger and bigger sell-out events.

We’re looking for an experienced and versatile marketing manager who is keen to make their mark and help us grow. Our ideal candidate has experience executing and evolving marketing campaigns. You will be comfortable with day-to-day marketing activities, as well as thinking about new ideas.

Objectives of this Role

– Picking up an existing event calendar, and working to specific sales objectives across different branded events
– Delivering the day-to-day marketing function, working closely with the Coalition Presents team, and working with any external resources required
– Consistently producing relevant campaign marketing plans and materials to support Coalition Presents commercial goals
– Analysing relevant data, feedback, and reports to continuously improve marketing results
– Creating, maintaining, and conducting analytics reporting across multiple platforms. Then extracting key insights for future campaign development and marketing strategies, and making recommendations on activities.
– Building repeatable marketing campaigns for each branded event, and establishing new campaigns as needed.
– Elevating the core company brand to attract talent, and expand business opportunities.

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